China’s tourism renaissance hit new heights in 2025, surpassing 150 million inbound visitors—a 17% rise from last year. Minister Sun Yeli, speaking at the National People’s Congress press event, credited a comprehensive policy framework for this remarkable turnaround.
The financial windfall? More than 1.3 trillion USD in total expenditure. Over 30 million arrivals were visa-free foreigners, highlighting how relaxed entry rules are drawing crowds from every corner of the globe.
Enhancing inbound payments is accelerating apace. Mobile transactions by international tourists hit 80 billion yuan last year, underscoring the efficiency of China’s fintech integration in hospitality.
Purchase trends tell a story of diversification. Tourists crave more than souvenirs; they’re buying drones, VR headsets, and bespoke cultural creations. High-speed trains, drone performances, hotpot indulgence, and hanfu experiences round out their adventures, blending novelty with heritage.
Looking forward, these developments signal a robust trajectory for China’s tourism industry, one that’s economically empowering and culturally enriching on a grand scale.