From soaring Himalayas to sacred shrines, Nepal’s allure has dimmed amid a tourism crisis deeper than any since COVID struck. Annual arrivals capped at over one million for three years, unrecovered from 2019 highs. As March 5 elections near, political parties are seizing the reins, spotlighting tourism revival in manifestos to woo voters and revive fortunes.
Outlets like The Kathmandu Post cite aviation mishaps, poor roads, and marketing gaps as villains. Four giants promise safety overhauls, India flight pacts, five-year doubling of visitors and revenue, EU safety exit, and new airport takeoffs.
Oli’s UML stresses development, ads, air boosts, security, new spots—’protect tourists first.’ Maoists eye carrier fixes and legal EU wins; Congress bets on wellness-spiritual booms; RSP doubles down on tech-policy shifts. 2025 saw 1,158,459 arrivals (vs. 1,147,548 prior), nearing 97% rebound. Indians (292,438, -8%) rule at 35.2%, with 30% Jan 2026 growth; US, China, UK, Bangladesh follow.
Post-2024 protest scars (77 dead), 1% global gains shine, says Joshi. India’s dominance underscores stakes. These unified vows may propel Nepal’s tourism from nadir to new heights.