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Zee Media expands its regional footprint additional, launches 4 digital information channels in South India | Information

NEW DELHI: Zee Media Company Restricted – one of many largest media homes within the nation – took a large stride in increasing its regional footprint additional by just about launching the digital variations of its 4 South Indian information channels –  Zee Tamil Information, Zee Telugu Information, Zee Kannada Information and Zee Malayalam Information – on Tuesday (January 25, 2022).
The 4 new digital information channels have been just about launched by Dr Subhash Chandra, Chairman of Essel Group and founding father of Zee Media Company.
Initially, the 4 channels will broadcast in digital type, as a reside stream on YouTube and different digital platforms, in addition to on their respective web sites. With this, Zee Media additionally plans to launch satellite tv for pc variations of those channels within the coming months, which can pose a stiff problem to current information broadcasters in an already crowded regional information media panorama. 
These channels’ social media pages have been initially referred to as Zee Hindustan Tamil/Telugu/Kannada/Malayalam, however since they’re shifting to devoted information channels – even when solely digitally for now — they are going to be getting their very own model identities.
Zee Media is a 26 years previous information community with 14 Information channels in 6 totally different languages, touching greater than 220 million viewers and over 362 million customers throughout its digital properties. 
It is likely one of the fastest-growing information channels within the nation, with information bureaus and correspondents with a pan-India presence, geared up with up to date know-how in content material creation, packaging and broadcasting. 
The Zee Media can be the No. 1 information community in India, digitally in keeping with Comscore (digital knowledge evaluation firm) within the basic information class. Subsequently, ZEE Media takes delight in being one of the trusted information networks by the individuals of India.
With this launch, Zee Media hopes to increase its outreach amongst each south Indian family and join with them in their very own language bringing them information from not solely the nation and world at massive however from each nook of their states. 
The launch of those new digital information channels will enormously increase the nationwide attain of Zee Media Company, which has an unlimited presence in North, West and East Indian states however to date lacked a presence within the South Indian market. 
Information channels similar to Zee 24 Taas (Marathi), Zee 24 Ghanta (Bengali) and Zee Punjab/Haryana/Himachal have been established for greater than a decade now however Zee Media was but to style that success in South India. 
This formidable mission will assist Zee make inroads into the largely untapped information market within the South of the Vindhyas. Zee Kannada Information, Zee Malayalam Information, Zee Tamil Information and Zee Telugu Information are the newest choices from the Zee Media Company umbrella. 
Zee Media hopes that its manufacturers within the South will stand for ‘Fearless’ and ‘Unbiased’ journalism that’s being anticipated by the lots. For these on the lookout for correct, unbiased and well timed reporting of information and views, Zee Media will convey a refreshing change in a market dominated by political events or media homes having a political lineage.
The Zee Media goals to current to its customers complete and neutral information protection on social, political points together with various leisure and life-style packages from the South, nationally and worldwide.
The income prospects are immense because the buying energy of the customers on common might be larger than the remainder of the nation. With enormous native manufacturers in every of the 5 states and nationwide manufacturers on the lookout for new avenues for development, Zee Media hopes to be in a pole place to take advantage of this chance.
Digital would be the development engine that can drive these new properties ahead. This may present Zee Media with loads of elbow room by way of content material technique and income prospects. As the brand new gamers within the digital information area, the Zee Group can have the first-movers benefit. 
Zee Media, as a gaggle, stays extremely assured of creating this mission a grand success in future.
 Dwell TV

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